Logo
The Dragonfly logo system has two main components: 1) Logomark and 2) Logotype. Each of these can be used as singular elements or combined.
Our logotype is custom-created with inspiration from our brand typefaces. Our logomark is an abstracted Dragonfly; at smaller sizes and in tight spaces, please use just the logomark.
FULL LOGO
Clearspace Guide
Maintain minimum clearspace around the full logo. Use the guide below for reference.
Full Logo - Dark
Primary logo for use on light backgrounds.
Full Logo - Light
Primary logo for use on dark backgrounds.
LOGOMARK
Clearspace Guide
Maintain minimum clearspace around the logomark. Use the guide below for reference.
Logomark - Dark
Logomark for use on light backgrounds.
Logomark - Light
Logomark for use on dark backgrounds.
LOGOTYPE
Clearspace Guide
Maintain minimum clearspace around the logotype. Use the guide below for reference.
Logotype - Dark
Logotype for use on light backgrounds.
Logotype - Light
Logotype for use on dark backgrounds.
Partner Pairing
We always want to provide our logos with enough space to allow for a strong presence in any situation. This applies when using our logo with other logos.
For the logo and/or logotype, we suggest a minimum amount of clearspace equal to the size of the "N" in the logotype. For the logomark, we suggest a minimum amount of clearpace equal to the size of the greater–than sign on all sides. In all cases, align logos along a shared baseline with optically identical heights.
Logo Misuse
Please use our logos as provided. Even minor misuses can erode the presence and credibility of the Dragonfly brand.
To illustrate this point, common misuses are shown below. These don't cover all misuses, so remember that with great creative power comes great responsibility.
DO NOT SQUISH
DO NOT STRETCH
DO NOT ADD SHADOWS
DO NOT USE NON-BRAND COLORS
DO NOT TILT
DO NOT ALTER SPACING
DO NOT USE LOW-QUALITY
DO NOT RECREATE
Colors
The Dragonfly color system is minimal yet confident and dramatic. We lead with Black and use Dragon Blood Orange and Grey as accents to provide emphasis when needed.
Tertiary colors like Blue and Pink are to be used rarely and for stylistic effect. Avoid using these colors in a dominant way.